Germination readers are a unique audience of active members of the seed industry who want to learn more about the most critical issues that shape their jobs, lives, and futures. That audience includes seed growers, registered establishments, seed trade, seed analysts, seed brokers, plant breeders, seed distributors and suppliers to the industry.

61% of readers surveyed told us their copy of·Germination·is read by an additional·2-5 people

77% of readers read Germination within 7 days of receiving it

95% of readers rank Germination as their most important source of seed industry information

Germination’s mandate is to be the vehicle for the exploration of leading edge ideas for the Canadian seed industry. Published five times per year, Germination reaches seed growers, registered establishments, seed trade, seed analysts, seed brokers, plant breeders, seed distributors and suppliers to the industry.