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JANUARY20125withgeneticsandbreedingandseedcoatingtechnologyisquitearawayromabreedingcompanyx19scorebusiness.Asaresultwebelieveourcompanywillgrowsubstantiallyincomingyearsbecausetheamountothiskindotechnologywillonlyincrease.x1cTheexpertiseissospecializedanditisbecomingmoreandmorespecializedandwearegoingtofllthatholethatyouseeintheindustry.Wethinkthatweasanindependentglobalcompanyhaveaveryspecialpositionwithintheseedindustryx1dhesays.Theseedtreatmentsectorisstillarelativelyyoungbusinessiyoucompareitwithcropprotectionanditx19salsoevolving.INCOTECx19sBreukinkeelsthatseedenhancementproductsarestartingtodiveintotraitterritory.x1cWeareveryactiveinapplyingallkindsomaterialthatstimulatesorprotectstheplantx14eitherbiologicalorchemicalactivesthatstimulatetherootsotheplantx1dhesays.x1cEverybodyistalkingaboutgeneticsandtheseproductsareanexampleowhatcanbedonearoundorwiththeseeds.Sothequestionbecomesx18Withthatseedspacethatyouhavecreatedhowcanyouaddmoreactivetoitthatstimulatesorprotectsplantsorhowcanyouinsertgenesortricktheseedstoputupcertainresistancex19andthatx19sacompletelynewworldwex19reocusingon.x1dTheincreaseotechnologyhasalsoseenanincreaseinlawfrmsspecializinginplantpatents.ErichVeitenheimerisapartnerwithinthePatentCounselingandProsecutiondivisionoCooleyLLP.Hesaystheirclientbasewithintheseedindustryhasgrownsubstantiallyinrecentyearsandwillonlycontinuetoexpandasmoretechnologiesarediscovered.Veitenheimerwhohadanextensivebackgroundinplantbreedingbeorebeginninghiscareerinlawsayshispracticehelpsagbiotechcompaniesprotecttheirintellectualpropertyensurescompaniesarenx19tinringingonothercompaniesx19IPanddeendscompaniesagainstaccusationsthattheyhaveinringedonothercompaniesx19IP.x1cWetakesomeothatburdenawayromplantbreedersandbiotechcompaniesx1dhesays.x1cWehelprelievethemosomeDregerheadocerealsinNorthAmericaorSyngenta.x1cSowex19retryingtolookatourapproachwithamoreholisticviewaswellintermsowhatproductswebringtomarketwhatsolutionswecanbring.x1dItalsomeansstayingontoponewtechnologiesandmakingsuresalesstaarehighlyeducated.x1cIthinkarmersononehandareveryappreciativeoallthenewtechnologyandeortgoingintodevelopingnewmaterialbuttheyx19realsofndingitabitoverwhelmingx1dsaysMonteKessleringvice-presidentoseedandcropprotectionorViterra.x1cMoreandmorethearmerislookingtotheseedcompanyorretailertoprovidegoodsolidagronomicadviceonwhatcropstheyshouldbegrowingandalsowhatvarietiesothosecropstheyshouldbegrowing.x1cFarmershaveanumberodierentissuestheyaredealingwithmakingdecisionsonvarietiesisonlyoneothedecisionstheyhavetomakesotheyarerelyingontheirseedsellingexpertsmorethaneverx1dhesays.HoweverRobertClarkpresidentandCEOoPickseedCompaniesGroupsaysitstillcomesdowntothebasicprinciplesseedcompanieshavebeenusingoryears.x1cIdonx19tthinktheseedcompany-customerrelationshipischangingthatmuch.Ithinktechnologyischangingintermsoourabilitytocommunicatex14buttheundamentalbasicshavenx19tchangedx1dhesays.x1cItisstillverymuchapersonalrelationshipbusiness.Itx19sverymuchoursalespersonandtheirrelationshipwiththepersonacrossthetableandinspiteoalltheefciencyoemailandinternetnothingcanreplacethatace-to-acecontact.x1dDregersaysthatintermsosellingmoreseedthisalsomeansfndingwaystocontinuetoimprovevaluewithproductsthatothercompaniesarenx19toering.x1cItx19seasytosayx18sellvaluex19butIthinkipeopleocusoncreatingvaluegrowersarehighlyintelligentbusinesspeopleandtheywillfgureitoutx1dsaysDreger.x1cIgrowersseethevaluetheretheyx19llbewillingtopayoritsoitx19sreallyaquestionocreatingvalue.x1dAsaresulthesaysSyngentahasreorganizeditsbusinessstructurebyintegratingitscropprotectionandseedbusinessunits.x1cWex19relookingatnotonlynewchemistriesandvarietiesontheirownbutwex19realsooverlayingthemandlookingorevenmorevaluethanwex19veseenbeoreromeitherothesecategoriesindividuallyx1dhesays.BusinessesWithintheBusinessThisdesiretoaddvaluehasalsoresultedinmassivegrowthotheglobalseedtreatmentandenhancementsectorx14andinactsomeeelcertainaspectswiththatsectorsuchasseedcoatingarebecomingbusinessesintheirownright.x1cSeedcoatingtechnologyisverycomplexandwethinkitx19sabusinesswithintheseedindustryonitsownx1dsaysJanWillemBreukinkpresidentandCEOoINCOTECGroupBV.x1cIthinkseedcompaniesareworkingstronglyx1cIthinktechnologyischangingintermsofourabilitytocommunicatex14butthefundamentalbasicshavenx19tchanged.x1dx14RobertClarkofPickseed